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Blueberry from Northern Europe (Foods with Function Claims) (30 capsules per month)

Price : JPY 2,160
(JPY 2,000 before tax)

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Blueberry from Northern Europe (Foods with Function Claims)

 

The application of Foods with Function Claims for “Blueberry from Northern Europe” has been accepted by the Consumer Affairs Agency, Government of Japan.

【Submitted claim】
Because this product contains anthocyanin from bilberry, it has the function of relieving eye fatigue and improving focus control, therefore improving the condition of the eyes.

A functional substance Bilberry-derived Anthocyanin Notification Number:E138

●Under the responsibility of a food business operator, this product has been submitted to the Secretary-General of the Consumer Affairs Agency as a product labeled with a statement that specified health outcomes can be achieved. However, unlike Foods for Specified Health Uses, this product has not been individually evaluated by Secretary-General of the Consumer Affairs Agency.
●This product is not intended to diagnose ,treat , cure, or prevent any disease.
●This product is not a food developed for those suffering from illnesses, children, pregnant women (including those planning to become pregnant) and lactating women.
●If you are ill, consult your doctor. If you are taking medicine, consult your doctor or pharmacist.
●If you experience a change in your physical condition, immediately stop taking the product and consult a doctor.
●Maintain a balanced diet including a staple food, a main dish and side dishes.

What are “Foods with Function Claims”?

Before this system was in place, making function claims on food labels had only been allowed for government-approved Foods for Specified Health Uses(FOSHU) and for Foods with Nutrient Function Claims(FNFC) that complied with the specifications and standards designated by the government. This new type of Foods with Health Claims, called Foods with Function Claims, was introduced in April 2015 in order to make more available products clearly labeled with certain nutritional or health functions and to enable consumers to make more informed choices.

Blueberry from Northern Europe is a supplement for eye health.

Do you suffer from blurred vision?
It could be due to “stiffness”
in the eye muscles.

Working on a computer or paperwork for
a long time causes ocular muscles to become tired.

It is inevitable that one experiences eyestrain or blurred vision when overworking the eyes. This condition is caused by prolonged near vision.
When you are looking closely, several muscles controlling the focus in the eyeball are in tension (contracting) and if this state of tension continues the muscles become stiff. Therefore, it is good to look at things from farther away when your eyes get tired. Stiff ciliary muscles, which adjust your focusing ability, reduce focusing function and lead to blurred vision.
To improve focus and relieve eye fatigue, it’s important to ease and relax the muscle.

The functional substance “Bilberry-derived anthocyanin”

The functional substance
“Bilberry-derived anthocyanin”
supports eye health.

Relieves eye fatigue and
improves focus control.

Bilberry-derived anthocyanin is recommended to relax tensioned eye muscles. Bilberry-derived anthocyanins are believed to improve focus control by relieving stiffness in the muscles.
Bilberry-derived anthocyanin by improving focus control, relieves eye fatigue and is therefore a refreshing everyday support.

Two features to improve your eyes

We identified a significant difference in a clinical study using blueberries from Northern Europe.

1. Improvement in focus adjustment

It is thought that when some of the muscles involved in focus adjustment are tired, they become stiff and that subsequently leads to a decline in the ability to adjust focus. Blueberry-derived anthocyanins are thought to improve focus adjustment by relieving the tension in these muscles.

※The clinical study was conducted on 35 healthy Japanese men and women over the age of 20 who felt eye strain when performing VDT work. For 12 weeks some members of the trial took a placebo capsule and some took capsules containing bilberry extract powder (60 gr of bilberry-derived anthocyanin). During the 12 weeks, a significant difference in the rate of pupillary contraction was observed.
<Source: Pharmacology and Treatment Vol.47 no.3 2019>

2.Relieves eye fatigue

The action of bilberry-derived anthocyanin is thought to improve focus adjustment and to alleviate the feeling of eye fatigue.

※39 healthy Japanese men and women between 30 and 70 years of age, performing VDT work on a regular basis and experiencing temporary eye strain. For 12 weeks some members of the trial took a placebo capsule and some took capsules containing bilberry extract powder (60mg of bilberry-derived anthocyanin). Significant differences between groups were confirmed in subjective evaluation of eye fatigue from week 8, and significant differences between groups were also confirmed throughout the entire 12 weeks.
<Source: Pharmacology and Treatment Vol.46 no.5 2018>

Anthocyanin from bilberries

Wild bilberries, grow in
Mother Nature are excellent.

Bilberries store anthocyanin
for protection from strong sunlight.

The main ingredient of Yawata’s “Blueberry from Northern Europe” is the bilberry, which is a member of the blueberry family.
Bilberries, grow naturally in Northern Europe, and are mainly harvested in Finland, which has 70% forest cover and is abundant in nature. The country receives about 20 hours of sunlight a day during the summer, which is 1.5 times longer than in Japan. Bilberries store anthocyanin for protection from this strong sunlight, and the amount of anthocyanin in these bilberries is much more than that of Japanese blueberries. Bilberries are smaller, but one can tell that the color of anthocyanin is much deeper when the fruits are crushed.

※Comparison with common blueberries (weight ratio)

Careful handwork that haven't changed
since a long time ago.

Yawata's bilberry
which is harvested carefully is
a grace of nature in Northern Europe.

Collecting bilberry is still careful manual work from a long time ago.
Bilberries which have only about 15cm to 20cm height from the ground are picked up by using a tool called picker. The work of bending down and picking a small tiny bilberry is hard labor. Even if experts concentrate 14 hours a day, they can only collect about 20kg.

The blessing of nature condensed in one capsule

1 capsule contains the extract
of about 60 bilberries!

One capsule (one per day) of Yawata’s “Blueberry from Northern Europe” contains 200mg of extract, equivalent to about 60 wild bilberries.
One packet contains about 1800 blueberries.

How to take

Take 1 capsule per day with water without chewing.

※Please observe the daily intake recommendation and refrain from excessive consumption.
※It is hard to remove if the extract in the capsule gets on skin or clothes.

Raw material name

Bilberry extract powder (Bilberry (Finland)), Edible fats and oils, Blackcurrant extract powder, Acer maximowiczianum extract powder, Coenzyme Q10 / Fish gelatin, Glycerin, Thickener (Beeswax), Plant lecithin (Extracted from soy beans), β-carotene, Marigold pigment

Supplement Facts

Nutrition facts(Per capsule : 550mg)
  • Calories:2.8kcal
  • Protein:0.16g
  • Fat:0.14g
  • Carbohydrates:0.21g
  • Sodium:0.13mg
    (salt equivalent:0.00032g)
  • β-carotene:1,850μg
  • DHA:4.1mg
  • EPA:4.1mg
  • Lutein:0.53mg
  • Coenzyme Q10:22μg
A functional substance(Per capsule : 550mg)
  • Bilberry-derived anthocyanin:60mg
Other nutrients(Per capsule : 550mg)
  • Iron:0.0129mg
  • Vitamin K:0.230μg
  • Phosphorus:0.250mg
  • Potassium:0.341mg

Recommended for people who…

★Eyes are feeling tired
★Suffer from blurred vision
★Do lots of office work
★Work on a computer for long periods

*The photo and illustrations are for demonstration purposes only.

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